Content Marketing for B2B
Content that influences buying committees and shortens sales cycles. Thought leadership, demand gen, and SEO content for complex B2B sales.
B2B Industry Trends
Content must capture and nurture before prospects identify themselves.
Content must address multiple personas and concerns in the buying committee.
Webinars, explainers, and case study videos are increasingly expected.
Data-driven content earns links and builds thought leadership.
B2B Content Marketing Challenges
Why generic content marketing strategies don't work for b2b businesses
Complex Buying Committees
B2B decisions involve 6-10 stakeholders with different concerns. Content must address all of them.
Long Sales Cycles
B2B purchases take 3-12 months. Content must nurture throughout this journey.
Technical Subject Matter
B2B content often requires deep technical understanding to be credible.
Measuring Content ROI
Attribution is complex when content influences deals closed by sales months later.
Standing Out in Noise
Every B2B company publishes content. Generic content doesn't cut through.
Sales Alignment
Content that doesn't help sales conversations is wasted. Alignment is critical.
Our B2B-Specific Solutions
Strategies tailored for the unique needs of b2b businesses
Thought Leadership Content
Position your executives and company as industry experts and trusted advisors.
Demand Generation Content
Create content that captures demand at every stage of the buyer's journey.
SEO Content Strategy
Target keywords that your buyers are searching throughout their research process.
Sales Enablement Content
Arm your sales team with content that advances deals and handles objections.
Case Studies & Proof
Document and showcase customer success in compelling, detailed formats.
Original Research
Publish proprietary data and research that earns links and positions you as an authority.
AI-Powered Content Marketing Solutions
Leverage the latest in AI and agentic automation to outperform competitors and scale content marketing results faster.
AI Content Creation Engine
AI-assisted drafting, outlining, and optimization with human oversight for quality and accuracy.
Personalized Content Experiences
AI dynamically personalizes content based on visitor industry, role, and stage in the buyer journey.
Automated Content Distribution
AI schedules and distributes content across channels at optimal times for maximum reach.
Content Performance Intelligence
AI analyzes content performance and provides actionable recommendations for optimization.
Who We Help
SaaS Companies
Software companies building content engines for product-led and sales-led growth.
Professional Services
Consulting, legal, and accounting firms building thought leadership and lead generation.
Manufacturing & Industrial
Companies with complex, technical products requiring educational content.
Fintech
Financial technology companies navigating compliance while creating engaging content.
HR Tech & Recruitment
People and talent-focused software and services companies.
Common B2B Content Marketing Mistakes
Avoid these pitfalls that we see b2b businesses make repeatedly
Creating content for Google, not buyers
Start with buyer questions and concerns, then optimize for SEO—not the reverse.
Only gating content
Balance gated (lead capture) and ungated (SEO, trust-building) content.
No content for late-stage buyers
Comparison pages, ROI content, and implementation guides help close deals.
Generic thought leadership
Take real positions. Vanilla content doesn't differentiate or earn attention.
No sales enablement content
Case studies, objection handlers, and ROI content help sales close faster.
Publishing and forgetting
Update, repurpose, and distribute content multiple times for full value.
Tools & Technologies We Use
Content Management
- WordPress
- HubSpot
- Contentful
- Webflow
SEO & Research
- Ahrefs
- Semrush
- Clearscope
- SparkToro
Distribution
- HubSpot
- Mailchimp
- Beehiiv
Analytics
- Google Analytics
- HubSpot Analytics
- Attribution tools
- Hotjar
Key Metrics We Track
Marketing Qualified Leads (MQLs)
Leads generated from content that meet qualification criteria.
Content-Attributed Pipeline
Sales pipeline that touched content before or during the sales process.
Organic Traffic Growth
Visitors finding content through search engines.
Engagement Metrics
Time on page, scroll depth, and content completion rates.
Share of Voice
How often you appear vs. competitors in industry conversations.
Content-Influenced Revenue
Closed deals where content played a role in the buying journey.
Our Process
Buyer Research
Understand your ICP, their questions, concerns, and content consumption habits.
Content Audit & Strategy
Assess existing content, identify gaps, and create a strategic content roadmap.
Content Calendar
Plan quarterly content output with themes, formats, and distribution channels.
Content Creation
Produce high-quality content with input from your subject matter experts.
Distribution & Promotion
Publish and actively promote content through owned, earned, and paid channels.
Measurement & Optimization
Track performance, report on impact, and continuously optimize.
Pricing Guide
Foundation
- 4-6 blog posts/month
- Content strategy
- SEO optimization
- Monthly reporting
Growth
- 8-12 pieces/month
- Lead magnets
- Case studies
- Email sequences
- Distribution
Enterprise
- Full content team
- Original research
- Video content
- Executive ghostwriting
- Full attribution
Pricing is indicative. We provide custom proposals based on your specific requirements.
HR Tech SaaS: 250% Lead Growth
Built a content engine for an HR software company that generated 250% more marketing qualified leads through SEO content, lead magnets, and sales enablement.
Content Marketing for B2B FAQs
How is B2B content marketing different from B2C?
B2B content must address multiple stakeholders in complex buying committees, support longer sales cycles (months, not minutes), explain technical concepts, and work in conjunction with sales teams. The content is more educational and less transactional.
How do you measure B2B content ROI?
We track content-attributed pipeline and revenue, not just traffic. This means looking at which content prospects consumed before becoming leads and during the sales process. We work with your CRM to trace this attribution.
What's the balance between gated and ungated content?
Typically 70% ungated (for SEO and trust-building) and 30% gated (for lead capture). High-value, long-form content like research reports and comprehensive guides can be gated. Blog posts and thought leadership should be open.
Who creates the content?
We have experienced B2B writers who interview your subject matter experts to create authoritative content. For technical topics, we collaborate closely with your team to ensure accuracy while making content accessible.
How long until we see results?
Content marketing is a compounding investment. Expect 3-6 months for SEO traction and organic lead flow. Earlier wins come from sales enablement content, email nurture sequences, and content for known prospects.
Do you help with content distribution?
Yes. Publishing is only half the job. We help with LinkedIn strategies, email promotion, partner distribution, and paid amplification to ensure content reaches your target audiences.
Can you align with our sales team?
Absolutely. We interview sales to understand common objections, frequently asked questions, and deal-blocking concerns—then create content that directly supports their conversations.
What about video and webinars?
We can plan and script video content and webinars as part of the content strategy. For production, we work with video partners or your team depending on scope.
More Content Marketing Solutions
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