The honest checklist for Kolkata business owners. Don't get SCAMMED by fake promises.
Do they know that customers in Salt Lake behave differently than in Hyderabad? Marketing in Kolkata requires local nuances.
Have they worked with Retail and FMCG clients before? Don't pay for their learning curve.
Demand clear reports. "We got 1000 views" is useless. "We got 10 leads from Kolkata" is valuable.
In Kolkata, agency retainers are higher due to talent costs. Any agency charging <₹25,000/month is likely outsourcing to untrained interns.
Local context matters. A Delhi agency might not get the Vizag mindset.
Agencies pitch with seniors but assign juniors to smaller accounts.
If they hesitate, run. A good agency has happy clients willing to vouch for them.
You need a monthly dashboard showing spending vs leads generated.
Never sign a 12-month contract without a 30-day exit clause for poor performance.
Generalists often fail in niche markets like Retail and FMCG.
In Kolkata, agency retainers are higher due to talent costs. Any agency charging <₹25,000/month is likely outsourcing to untrained interns.
Freelancers are cheaper but risky. If they get sick, your marketing stops. An agency offers reliability and a team of experts (Copy, Design, Ads).
Not necessarily. We serve Kolkata clients remotely with great results. What matters is their process and willingness to communicate via Zoom/Meet.
For Ads: Immediately. For SEO: 3-6 months. Trust the process but verify the monthly progress reports.
This is why you need an exit clause. A professional agency will never force you to stay if results aren't delivered.
We invite Kolkata business owners to put us through this checklist. We operate with 100% transparency.